Maxwell Getz CASE 02 / 05
COORDINATION APP MISSBETTY

Coordination for Families Navigating a Loss

A calm place to manage the logistics that pile up after someone dies: accounts, paperwork, and people, shared across a family when no one has the bandwidth to lead.

ROLE  Founder & Designer YEAR  2025—Present STATUS  Shipping app.heymissbetty.com ↗
FIG.01 · SHARED COORDINATION ACROSS A FAMILY
CONTEXT

After a death, the logistics don't wait for grief.

When someone dies, their family inherits a second job overnight: closing accounts, forwarding mail, canceling services, and notifying dozens of institutions, each with its own process. It lands on whoever is least able to carry it.

MissBetty turns that scramble into a shared, guided checklist. Tasks are broken down, assigned across the family, and tracked in one place, so no one carries the whole weight and nothing slips.

Founder project Currently shipping Web + mobile Sensitive by design
ROLE & TEAM
ROLE Founder & Designer · product, design, and front-end
TIMELINE 2025—Present · currently shipping
TEAM Founder-led, with contract engineering
SCOPE End-to-end · brand, product design, prototyping, build
FOCUS Problem discovery, UX, design system, AI-assisted front-end
PROCESS
01

Live the problem

Built from firsthand experience of post-loss logistics and validated through interviews with recently bereaved families.

02

Reduce to the essential

Designed for people with no spare attention: one clear next task, a gentle tone, and zero clutter.

03

Make it shareable

Coordination is the hard part, so the family, not the individual, became the unit the product is built around.

04

Ship and learn

Shipping iteratively to real families, letting their feedback shape the roadmap.

KEY DECISIONS & CRAFT THREE DECISIONS
DECISION 01

One task at a time

Surfaced a single next action instead of an overwhelming master list, so progress feels possible even on the hardest days.

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DECISION 02

Tone is a feature

Copy, color, and pacing were tuned to feel calm and human, never transactional, during an acutely vulnerable moment.

DECISION 03

Built for a family, not a person

Every task can be claimed, reassigned, or shared, so the load is distributed instead of defaulting to one person.

OUTCOMES
100+
FAMILIES ONBOARDED
IN EARLY ACCESS
60%
TASK COMPLETION
RATE
4.8
EARLY USER
RATING

MissBetty is live and shipping at app.heymissbetty.com, with new coordination features rolling out to families in early access.

REFLECTION

Designing for grief taught me that restraint is empathy. The most important decisions were about what to leave out. Every step removed is one less thing a grieving family has to carry.

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